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Manager, Content Marketing, EMEA

🕒 yesterday
Content MarketingSEODemand GenerationWriting

📜 Description

  • Build Growth Content Marketing as a global discipline, establishing best practices and scalable processes.
  • Own the end-to-end demand gen content strategy, including SEO and product-led narratives.
  • Write and edit high-impact content such as SEO pillar pages, ebooks, and product explainers.
  • Partner with Product Marketing to translate launches and features into searchable and sellable content.
  • Use insights to improve targeting, messaging, and content distribution strategies.
  • Measure and optimize content performance for traffic quality and engagement.

🛠️ Requirements

  • 6+ years of experience in growth content marketing, demand gen content, or SEO-led content roles, preferably at a high-growth B2B technology company.
  • A proven track record of creating content that drives measurable business outcomes across the funnel—from traffic to MQLs to pipeline.
  • Exceptional writing and editing skills, with the ability to explain technical products, platforms, or workflows clearly and credibly.
  • Strong understanding of SEO fundamentals, including keyword intent, on-page optimization, internal linking, and content clustering.
  • A data-driven mindset, with the ability to analyze content performance and optimize based on results—not just instincts.
  • Experience partnering cross-functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams.
  • Comfort working in a fast-paced, global environment and communicating progress and impact to key stakeholders.
  • Experience managing freelancers or agencies and holding them to a high bar for quality and performance.
  • Familiarity with common CMS, SEO, analytics, and experimentation tools (e.g., Webflow/WordPress, GSC, GA4, Ahrefs).
  • Experience in B2B, SaaS, or fintech environments.
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