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Senior Manager, Experience Optimization

πŸ•’ 2 days ago
Conversion Rate OptimizationGrowth MarketingDigital Experience OptimizationA/B Testing

πŸ“œ Description

  • Own the performance and optimization of Axios's subscription, registration, and paywall experiences across national and local products.
  • Lead ongoing experimentation across offers, messaging, templates, and access rules to improve conversion.
  • Serve as the subject matter expert for the Piano platform, driving platform capabilities and performance.
  • Establish conversion benchmarks, reporting, and scalable optimization processes across the business.
  • Design and execute experiments across landing pages, lead generation, and first-party data capture to improve acquisition and conversion.
  • Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection and personalization.

πŸ› οΈ Requirements

  • 6+ years of experience in conversion rate optimization (CRO), growth marketing, growth product, or digital experience optimization.
  • Proven success improving conversion through A/B testing and experimentation.
  • Experience with subscription, membership, or digital media businesses.
  • Hands-on experience with paywall or subscription platforms (Piano preferred).
  • Strong analytical skills, including funnel analysis, experimentation, and performance measurement.
  • Experience with marketing technology platforms such as Segment, Braze, Sailthru, or similar tools.

✨ Benefits

  • Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
  • Dental and vision coverage
  • Primary caregiver 12-week paid leave
  • Generous vacation policy, plus holidays
  • One mental health day per quarter
  • Annual learning and development stipend
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