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Senior Product Marketing Specialist - Crypto & Advanced Trading

🕒 10 days ago
Product MarketingCrypto ProductsUser Behaviour AnalysisCampaign Performance Measurement

📜 Description

  • Own and execute the comprehensive product marketing strategy and unique value positioning for Bitpanda's full crypto and advanced trading product suite.
  • Track and analyse funnel health and user behaviour across crypto investor segments, developing strategies to boost acquisition, activity, and retention.
  • Collaborate cross-functionally with Product, Marketing, Customer Support, and Commercial teams to deliver impactful go-to-market initiatives.
  • Design and execute multi-channel campaigns that raise awareness, reinforce trust, and drive deeper engagement.
  • Set up reporting and analytics frameworks to measure adoption, retention, and revenue contribution.

🛠️ Requirements

  • Proven product marketing experience with a focus on crypto products.
  • Deep understanding of crypto user behaviour and market dynamics.
  • Data-driven and results-oriented, with experience measuring funnel health and campaign performance.
  • Strong project management and collaboration skills, confident navigating across product, marketing, and customer-facing teams.
  • Exceptional communication and storytelling abilities.

Benefits

  • Support for your mental wellbeing – Access confidential coaching
  • Mental health resources whenever you need them through
  • Continuous learning and growth – Grow your skills and stay ahead in your career with unlimited access to Udemy's library of online courses
  • Exclusive perks and rewards – Enjoy discounts
  • Perks from partners worldwide across lifestyle
  • Wellness
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