Lead Product Marketing Manager
Affirm👥 10,000+ employees🏢 Financial Services
• Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch.
Director, Enterprise AEO & SEO
🕒 2 days ago
SEO StrategyAEO StrategyTechnical SEOContent Optimization
📜 Description
- Build and maintain a unified roadmap balancing near-term performance with long-term innovation.
- Partner with Engineering, Product, IT, and Web teams to embed SEO best practices into platform architecture.
- Develop frameworks for answer engine optimization and AI search readiness.
- Own enterprise reporting across AEO and SEO, tying performance to meaningful business outcomes.
🛠️ Requirements
- Bachelor's Degree in Marketing, Advertising, IT or related field required; Master's Degree preferred.
- 8-10 years experience leading SEO and organic growth for large, complex websites.
- Deep expertise in technical SEO, content optimization, and analytics.
- Proficiency with core SEO and analytics platforms like Google Search Console and GA4.
- Experience operating within heavily matrixed organizations, influencing without direct authority.
- Identify priority degree programs and lead strategies to grow organic share and visibility.
✨ Benefits
- Dental
- Vision
- Life and disability insurance
- 401k Retirement Program + 6% employer match
- Participation in Covista's Flexible Time Off (FTO) Policy
- 12 Paid Holidays
- Define and own the enterprise SEO and AEO strategy, setting a clear vision for brand appearance across search engines.
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