Senior Marketing Manager, Insurance
Atbayjobs👥 201 - 500 employees🏢 Insurance
Lead broker engagement and underwriting enablement through strategic digital marketing campaigns and impactful content creation.
Lead - Partner Marketing
📅 Jul 15
Partner MarketingCo-marketing ProgramsProject ManagementCRM Systems
📜 Description
- Build joint marketing plans with key distributors and resellers to drive MQCs and pipeline.
- Develop localized GTM motions for NA & LATAM markets, tailoring messaging and program assets.
- Execute high-impact co-marketing programs including webinars, digital campaigns, and partner-led events.
- Manage MDF planning and ensure investments align with regional revenue goals.
- Collaborate with Channel Sales leaders for cohesive execution and shared objectives.
- Track performance metrics across MQCs, SAOs, and pipeline contributions.
🛠️ Requirements
- 6-8 years of experience in a Partner marketing role, such as channels, Resellers, Tech (ISV), and SI partnerships.
- Experience in marketing Technology and SaaS businesses will be a bonus
- Ability to bring multiple teams together to drive co-marketing campaigns
- Creative thinking, self-driven & having a customer-centric mindset
- Possess strong project management and organizational skills, demonstrating the ability to prioritize tasks effectively, consistently meet deadlines and adeptly manage multiple projects simultaneously
- Possess strong analytical & problem-solving skills, should be data & ROI driven
- Possess a wealth of knowledge in CRM systems, marketing automation platforms, and various tools for effective planning & execution of marketing campaigns.
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