Agentic ABM & Demand Gen Lead
Afresh👥 51 - 200 employees🏢 Computer Software
We're seeking an Agentic ABM & Demand Gen Lead to build how Afresh identifies, engages, and converts our highest-value accounts.
Lead - Partner Marketing
📅 Jul 15
Partner MarketingCo-marketing ProgramsProject ManagementCRM Systems
📜 Description
- Build joint marketing plans with key distributors and top resellers to drive MQCs, SAOs, and pipeline.
- Develop localized GTM motions for NA & LATAM markets, tailoring messaging and adapting program assets.
- Advise or execute high-impact co-marketing programs including webinars, digital campaigns, and partner-led events.
- Drive through-partner marketing using campaign-in-a-box assets and content syndication.
- Manage MDF planning and ROI, ensuring investments align with the regional revenue plan.
- Collaborate with Channel Sales leaders for cohesive field execution and shared goals.
🛠️ Requirements
- 6-8 years of experience in a Partner marketing role, such as channels, Resellers, Tech (ISV), and SI partnerships.
- Experience in marketing Technology and SaaS businesses will be a bonus
- Ability to bring multiple teams together to drive co-marketing campaigns
- Creative thinking, self-driven & having a customer-centric mindset
- Possess strong project management and organizational skills, demonstrating the ability to prioritize tasks effectively, consistently meet deadlines and adeptly manage multiple projects simultaneously
- Possess strong analytical & problem-solving skills, should be data & ROI driven
- Possess a wealth of knowledge in CRM systems, marketing automation platforms, and various tools for effective planning & execution of marketing campaigns.
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