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Senior Field Marketing Manager

🕒 10 days ago
Field MarketingDemand GenerationAccount-based Marketing (abm)Campaign Management

📜 Description

  • Develop and execute regional demand generation strategies to achieve pipeline and revenue goals for the Enterprise sales organization.
  • Partner with Sales, Product Marketing, Partner Marketing, and Digital Marketing teams to align marketing programs with business priorities.
  • Plan and deliver integrated marketing campaigns, events, ABM initiatives, and partner programs targeting executive, business, and technical audiences.
  • Track, analyze, and optimize marketing performance through pipeline reporting, campaign measurement, and deal progression analysis.
  • Maintain regular communication and business reviews with sales stakeholders.
  • Leverage brand, digital, social, and local marketing channels to drive awareness, engagement, and demand generation.

🛠️ Requirements

  • Bachelor's degree required.
  • 6–10 years of marketing experience with a proven track record of executing successful integrated marketing programs.
  • 5+ years of field marketing experience in a high-tech or software company.
  • Experience with ABM, events, digital marketing, social media, and demand generation.
  • Familiarity with cybersecurity, IT, or Identity & Access Management (IAM) markets preferred.
  • Strong ability to partner with sales teams and influence stakeholders at all levels.

Benefits

  • Generous PTO & Holiday Schedule
  • Parental Leave
  • Progressive Healthcare Options
  • Retirement Programs
  • Opportunity for Education Reimbursement
  • Commuter Offset (Specific locations)
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