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Director, Beyond Insights

🕒 10 days ago
AnalyticsReportingPharmaceutical MediaDigital Marketing

📜 Description

  • Drive Real Chemistry's Beyond Insights reporting and analytics program across media and omnichannel client portfolio.
  • Own the media measurement and reporting framework, defining KPIs, dashboards, and performance narratives.
  • Collaborate with media, data engineering, and strategy teams to enhance data initiatives and analytics programs.
  • Lead cross-functional projects using data modeling and analysis techniques to guide media strategy and investment decisions.
  • Examine and communicate results and business impact of media and analytical initiatives to stakeholders.
  • Develop analysis approaches for engagement activities, targeting analysis, media reporting, and ad hoc requests.

🛠️ Requirements

  • Minimum of 10 years of analytics and reporting experience, with a background in pharmaceutical media and digital marketing.
  • Hands-on experience measuring and reporting on paid media programs across HCP and consumer audiences.
  • Expertise with Tableau or PowerBI and programming languages like SQL.
  • Familiarity with syndicated data sources (e.g., IQVIA, claims data).
  • Understanding of analytical concepts and statistical techniques: hypothesis development, designing tests, analyzing data.
  • Excellent communication, interpersonal, and management skills.
  • Strong problem-solving, quantitative, and analytical abilities.

Benefits

  • Mental wellness coaching and support and access to more than 13
  • A full suite of services across healthcare communications and marketing to our clients
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