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Director, Enterprise Product Marketing

🕒 7 days ago
B2B MarketingSaaSProduct MarketingMulti-channel Campaigns

📜 Description

  • Create a unified go-to-market strategy for the enterprise platform adopted by Product, BD, and Customer Success.
  • Develop compelling thought leadership narratives and multi-channel campaigns to differentiate Instacart's enterprise solutions.
  • Lead a high-performing product marketing team, ensuring clear priorities and integration with the commercial organization.
  • Drive marketing efforts that significantly impact the sales pipeline through awareness and lead-generation campaigns.
  • Establish regional strategies for global market entry to support Instacart Enterprise's expansion.

🛠️ Requirements

  • 10+ years of B2B marketing experience at a SaaS company, with ownership of product marketing across multiple product lines.
  • People management experience with a track record of growing and developing marketing teams.
  • Proven ability to build and execute full-scale, multi-channel B2B campaigns.
  • Strong written and verbal communication skills for senior audiences.
  • Experience developing effective positioning and messaging frameworks.

Benefits

  • Eligible for a new hire equity grant.
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