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Senior Director, Global B2B Marketing

πŸ”₯ 13 hours ago
B2B MarketingMarketing StrategyCRMMarketing Automation

πŸ“œ Description

  • Set the marketing strategy for Lyft's Global B2B Platform globally, spanning North America and international partners.
  • Orchestrate marketing efforts across various verticals including government, healthcare, and business travel.
  • Own the marketing technology stack, integrating CRM and marketing automation tools.
  • Lead audience-first go-to-market strategies, starting with high-revenue verticals like Healthcare.
  • Build trust-based partnerships with cross-functional teams and ensure compliance with industry regulations.

πŸ› οΈ Requirements

  • 15+ years in B2B or enterprise marketing, with at least 5 years leading marketing across multiple markets.
  • Experience selecting and scaling marketing technology across multiple business units.
  • Track record of building operating models and running large, multichannel programs.
  • Experience managing marketing or creative agencies and building co-marketing programs.
  • Familiarity with marketing compliance in regulated industries, especially healthcare.
  • Experience using AI to automate marketing workflows.

✨ Benefits

  • Great medical
  • Dental, and vision insurance options with additional programs available when enrolled
  • Mental health benefits
  • Family building benefits
  • Child care and pet benefits
  • Salaried team members have discretionary paid time off
  • Hourly team members have 15 days paid time off
  • 18 weeks of paid parental leave
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