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Strategic Experiences Lead, Executive Programs

🕒 4 days ago
Program DesignCustomer EngagementCross-functional CollaborationStrategic Marketing

📜 Description

  • Identify customer or business opportunities where existing programs are insufficient.
  • Define audience, desired actions, experience thesis, and success measures.
  • Design and build the first version of differentiated executive or enterprise experiences.
  • Lead cross-functional work from brief through early launch, resolving decision rights and resource gaps.
  • Use customer action and experience quality to decide whether a program should scale or remain bespoke.

🛠️ Requirements

  • 10+ years of experience in strategic programs, enterprise marketing, or related go-to-market disciplines.
  • Experience building customer-facing programs from the ground up and scaling them.
  • Ability to form original program theses from ambiguous opportunities.
  • Understanding of enterprise customers and connection of program choices to commercial outcomes.
  • Proficiency in prototyping, learning quickly, and making hard tradeoffs.
🔥 5 hours ago

The Industry Marketing Manager will develop and execute audience-first strategies for priority verticals, focusing on Healthcare and Automotive, to drive marketing-attributable revenue.

B2B MarketingVertical MarketingDemand GenerationSales Enablement

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