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Director, Industry Marketing - Insurance

🕒 yesterday
B2B MarketingInsurance Industry KnowledgeGo-to-market StrategyMessage House Development

📜 Description

  • Own and publish the industry message house for the full ServiceNow platform in the language of your industry, including positioning for all prioritized solution areas.
  • Lead go-to-market strategy for your industry within the cross-functional Industry POD, translating buyer dynamics and competitive pressures into executable plans.
  • Own the Marketing BOM for all prioritized industry solutions, including corporate narratives, pitch decks, and customer stories.
  • Direct ServiceNow's presence at first-party events and manage content and engagement strategies for key third-party industry events.
  • Partner with Demand Gen and Field Marketing to drive measurable pipeline from industry events and campaigns.

🛠️ Requirements

  • 12+ years of B2B marketing experience, with at least 5 years focused on Insurance at an enterprise software or technology company.
  • Deep command of the industry: buyer personas, C-suite priorities, AI buying cycles, and competitive dynamics.
  • Proven track record building message houses and solution narratives that connect platform capabilities to industry-specific outcomes.
  • Strong executive presence and written communication skills.
  • Experience driving results through first-party and third-party industry event programs.
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